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Business Management & Marketing
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Master in Digital Business (MSc) - GBSB Global (Madrid)
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MASTERS

Master in Digital Business (MSc) - GBSB Global (Madrid)

GBSB Global Business School (Madrid)
Madrid, Spain
On campus
Full-time
€8,750.00/year
1312 Points
Duration
9 Months
Language
English

Program Description

The master in Digital Business (MSc) prepares students to satisfy the demands of companies worldwide that are becoming increasingly digital.

Digital professionals must meet the challenges this new age of technology presents and optimize their skills in social networks, online promotion, online marketing, big data handling, and analytics to be competitive.

Entry Requirements

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Curriculum

Core Courses

Leadership and Managing Multicultural Teams

Ethics and Responsibility

Cross-Cultural Negotiations and Communication

Marketing Management

Digital Marketing

UX & Conversion

Operations Management

Digital Operations

Understanding International Macroeconomy

Global Strategy & Management

Digital Strategy

Government & Legal Environment of Business

Digital Law

Agile Methodologies

Design Thinking

Specialization Courses

Choose one of the following:

Designing a Digital Startup:
Discovering Entrepreneurial Opportunities
Creativity and Psychology of New Product Development
Entrepreneurial Finance
Business Plan Design

Digital Corporate Challenges:
Social Media Management
Enabling Gamification through Digital Technologies
Big Data
Research Methods in International Business
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