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Duration
2 Years
Language
French
Program Description
The Master's in Digital and Analytical Marketing program prepares students for versatile roles as digital marketing managers, capable of leading a team on specific commercial projects, including cross-functional collaborations within the organisation and segmented, personalised client relationships.
Digital and analytical marketing refers to all the marketing techniques used on digital platforms and channels, as well as the skills related to their analysis and management within the context of various commercial operations.
In summary, this program offers a curriculum focused on acquiring knowledge related to data usage and analysis, as well as the strategies required to drive business activities. It develops the skills needed for team and project management.
This Master's program is offered exclusively in French.
Digital and analytical marketing refers to all the marketing techniques used on digital platforms and channels, as well as the skills related to their analysis and management within the context of various commercial operations.
In summary, this program offers a curriculum focused on acquiring knowledge related to data usage and analysis, as well as the strategies required to drive business activities. It develops the skills needed for team and project management.
This Master's program is offered exclusively in French.
Entry Requirements
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Key Highlights
With the Master in Digital and Analytical Marketing, you will develop the following skills:
- Mastering data analysis to interpret and leverage online interactions.
- Content creation.
- Understanding SEO and SEM.
- Managing client relationships.
- Developing and analysing marketing strategies.
- Leading teams and managing projects.
- Conducting studies, evaluations, and marketing plans.
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5 Reasons to choose this Master's program
- The team of experienced trainers enables learners to broaden their practical experience in the field of marketing.
- It provides an excellent blend of learning theories, allowing learners to maximise their understanding and achieve their professional goals effectively.
- It fosters strong connections between learners and businesses, bridging the gap between education and industry.
- It supports learners in developing an extensive network, helping to build successful careers for each individual.
- It offers a global perspective on learning and a practical understanding of how finance operates in real-world scenarios.
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Curriculum
Jobs - Careers
- Digital Marketing Project Manager
- Community Manager
- Brand Manager
- Digital Marketing Manager
- Digital Transformation Consultant
- Data Analyst
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