Master in Business and Management (Marketing) (MSc) - UU

The Master in Business and Management (Marketing) (MSc) at Uppsala University is designed to provide students with the analytical and critical thinking skills they will need to overcome challenges in consumer and industrial markets and to understand marketing from a service perspective.

Students will learn to present their results and conclusions convincingly, build a foundation in classical theory as well as current research in the field, and have extensive opportunities to put that theory into practice.

During the Master in Business and Management (Marketing) (MSc), students will study both theoretical and practical perspectives, gaining insight into how customers use information and make decisions, how companies interact with other market actors to develop new products, and how organisational choices affect customer relations.

If you are not a citizen of a European Union (EU) or European Economic Area (EEA) country, or Switzerland, you are required to pay application and tuition fees.