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Masters
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Business Management & Marketing
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Business Management (Digital Marketing and Communication)
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MASTERS

Business Management (Digital Marketing and Communication)

New European College (NEC)
MunichGermany
On campus
Full-time
€12,200.00/year
 1586 Points
Duration
1 Year, 6 Months
Language
English

Application Fee Waiver only through Brive

NEC waives the application fee only through Brive.

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Program Description

The master in Business Management (Digital Marketing and Communication) is designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business.

Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior, and human resources, the program prepares you to excel in an ever-evolving and international workplace.

This exciting master in Business Management (Digital Marketing and Communication) challenges students to study at a high academic standard, combining case studies and research.

However, the degree program also has a practical approach in its design – through project weeks, professional inquiry, and a module of professional-based learning in which students complete a short work placement often linked directly to their final project.

The program is state-recognized and fully accredited and awarded by Wittenborg University of Applied Sciences in the Netherlands.

Entry Requirements

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Curriculum

Courses

Semester 1

Marketing Management

Globalization, Society & Culture

Research Methods Introduction (Final Project)

The World Economy

Professional Inquiry

The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence

New Media, Marketing & Analytics

Semester 2

Research Methods (Final Project)

Micro Economics – Global Perspectives

Strategic Management

Project Module (3 Project Weeks, linked to Final Project)

Business Intelligence & Data Mining

Strategic Communication & Branding

Semester 3

Professional Based Learning

Final Project

Jobs - Careers

  • Leading Global Companies
  • Consultancies
  • Big-Data Management Firms
  • Local and Specialized Companies
  • NGO’s
  • Government Agencies
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