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Masters
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Business Management & Marketing
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Marketing
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MASTERS

Marketing

Webster Vienna Private University
ViennaAustria
On campus
Full-time
€28,080.00total
 1860 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.

Entry Requirements

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Curriculum

Modules

Foundations of Marketing Strategic Thinking (3 hours)

Marketing Channel Management (3 hours)

Promotional Management (3 hours)

International Marketing (3 hours)

Management of Digital Marketing (3 hours)

Marketing Research (3 hours)

Marketing Statistics (3 hours)

or

Applied Business Statistics (3 hours)

Marketing Analytics (3 hours)

Marketing Management (3 hours)

Integrated Studies in Marketing (3 hours)

Master Thesis (6 hours)

Careers

MSc in Marketing graduates find careers in:

  • marketing
  • advertising
  • communications
  • public relations
  • marketing research
  • analytics and statistics

Potential employers include:

  • advertising and public relations agencies
  • non-profit organizations
  • marketing departments of large corporations
  • channels and promotional management
  • digital marketing.
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