The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.
Entry Requirements
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Curriculum
Modules
Foundations of Marketing Strategic Thinking (3 hours)
Marketing Channel Management (3 hours)
Promotional Management (3 hours)
International Marketing (3 hours)
Management of Digital Marketing (3 hours)
Marketing Research (3 hours)
Marketing Statistics (3 hours)
or
Applied Business Statistics (3 hours)
Marketing Analytics (3 hours)
Marketing Management (3 hours)
Integrated Studies in Marketing (3 hours)
Master Thesis (6 hours)
Careers
MSc in Marketing graduates find careers in:
marketing
advertising
communications
public relations
marketing research
analytics and statistics
Potential employers include:
advertising and public relations agencies
non-profit organizations
marketing departments of large corporations
channels and promotional management
digital marketing.
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