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Masters
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Business Management & Marketing
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Marketing
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MASTERS

University of Stirling
Stirling, Scotland
On campus
Full-time
€22,254.87/year
 2225 Points
Duration
1 Year
Language
English

Program Description

Study for a Chartered Institute of Marketing (CIM) accredited Masters in Marketing and you'll graduate with excellent career prospects. We're ranked among the top institutions for marketing in the UK.

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).

We’re ranked 2nd in Scotland and top 10 in the UK for Marketing (The Complete University Guide 2021)

There may be additional costs by this University.

Entry Requirements

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Course Objectives

The MSc Marketing provides you with an understanding of the concepts and systems underlying marketing practice and allows you to develop your skills of diagnosis and implementation in marketing management and research processes. At the end of the course you’ll be able to:

  • nurture and consolidate a customer-focused management approach in a variety of different market settings, organisation types and policy situations
  • design, plan, implement and evaluate research-based marketing strategies
  • gain exposure to ethical issues that arise from marketing activities and to understand the impact marketing has on society in general
  • conduct research into contemporary marketing practice
More

Curriculum

Compulsory Modules

Flying Start Leadership Programme

Responsible Marketing Management

Strategic Marketing Practice

Marketing Communications and the Consumer

Professional Skills in Marketing

Data Analysis Techniques in Marketing

Marketing & Retail Consultancy Project

Careers

Our graduates are currently contributing to the performance of the following organisations:

  • Yves Saint Laurent
  • Nokia
  • Unilever
  • eBay
  • Pepsico
  • Bloomberg
  • NCR Corporation
  • Intelligent Media Ltd
  • Nestle
  • Capital Group UK
  • Google
More

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