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Masters
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Business Management & Marketing
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Master in Marketing Management (MSc) - EDHEC Business
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MASTERS

Master in Marketing Management (MSc) - EDHEC Business

EDHEC Business School
LilleFrance
On campus
Full-time
€26,000.00total
 1400 Points
Duration
1 Year, 6 Months
Language
English
Apply date
Sep 2024

Program Description

Top-ranked, the MSc in Marketing Management at EDHEC will give you advanced marketing knowledge and the opportunity to supervise projects in real time, thanks to EDHEC’s close collaborations with international corporations.

Globally ranked MSc in Marketing Management at EDHEC is designed for young, passionate graduates and professionals seeking to expand their global work horizons, advance their careers or make a career change to marketing management.

Entry Requirements

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Curriculum

Foundation Courses

Corporate Finance & Asset Markets

Data Science With R

Financial Analysis & Valuation

Marketing Management

Strategic Management

Core Modules

Brand & Communication Management

Business Ethics

CRM

International Marketing Strategy

Marketing Intelligence

Research Methodology

Product Development & Innovation

Digital Marketing

Electives

Blockchain & cryptocurrencies: from the origin of bitcoin to the emergence of web 3.0
Behavioral science for sustainability
Data analytics with Python for starters
Digital & strategic human resources management
Platform strategy: competing with disruptive business models
Strategic cost & performance management
Managing risks, compliance & human rights
Social entrepreneurship & innovation
Sustainable marketing
VBA for Excel
Customer & data analytics
Food Marketing
Is our digital & tech world sustainable?
Global justice & human rights
Managing innovation & digital transformation
Managing diversity & inclusion in the entertainment industry & beyond
Press vs public relations, new media vs social networks

Internship

4-6 Month Internship:

The personal and professional benefits of an internship are immense and enduring. The same goes for expanding your global contact network.

During your internships abroad, you will develop valuable business relationships that will take your career goals to an international level. Many students find their jobs as a result of internships during their time at EDHEC.

Master Project

The master’s project allows you to put your newly acquired knowledge and skills into practice.

If you prove your ability to undertake high-quality research, members of the EDHEC faculty or its research centers may offer you the opportunity to deliver your Master's Project in the form of applied research, working under their supervision.

Concentrations

Concentration In Luxury and Fashion

  • Luxury Strategy & Innovation
  • Global Luxury Operations
  • Luxury Sales Management

Concentration In Entertainment and Services

  • Entertainment Marketing
  • Services Marketing
  • Hospitality Management
More

Learning Outcomes

  • Develop sound customer intelligence through market research.
  • Build and execute marketing strategies and tactics in a competitive environment.
  • Assess the health and profitability of marketing investments.
  • Incorporate ethical and social principles in making marketing decisions.
More

Careers

  • Marketing manager
  • Product marketing manager
  • Brand manager
  • Content marketing manager
  • Digital marketing manager
  • Marketing consultant
  • Marketing research analyst
  • Search engine marketing manager
  • Media manager
  • Social media specialist
  • Business development manager
  • Sales account manager
More

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