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Masters
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Business Management & Marketing
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Management (Digital Marketing)
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MASTERS

Management (Digital Marketing)

EBS Business School (Rheingau)
Oestrich-WinkelGermany
On campus
Full-time
€27,420.00total
 2000 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

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Program Description

The Master in Management study programme with the specialisation Digital Marketing combines the expertise of two highly renowned universities: EBS Universitat in the Rheingau region and Berkeley Global, the continuing education school of the University of California, Berkeley. State-of-the-art digital marketing content, a semester at UC Berkeley, and the proximity to Silicon Valley are the perfect preparation for a career in the world of digital marketing.

Entry Requirements

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Curriculum

Core Courses

Research Methods: Data Analysis I & Statistics

Research Methods: Marketing Experimentation

Studium Fundamentale

Leadership and Personal Development

Digital Marketing Fundamentals

Digital Strategy and Technologies

Digital Business Consulting Field Study

Customer Relationship Management

Product Management & Services Marketing

Elective Courses

Brand Management & Consumer Behaviour or Management Methods for a Digital World

Operations Management or Managerial Desicion-Making

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