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Business Management & Marketing
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Luxury Brand Management (MBA)
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MASTERS

Luxury Brand Management (MBA)

Glasgow Caledonian University London
London, UK
On campus
Full-time
€20,865.67/year
2064 Points
Duration
1 Year
Language
English

Program Description

The MBA Luxury Brand Management at GCU London, part of the British School of Fashion, builds on our expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management in a global context.

Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

n the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, sustainability and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.

Entry Requirements

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Program Features

  • Develop the analytical skills to examine issues that affect the luxury sector.
  • Practise creative and critical thinking for innovative solutions to contemporary problems.
  • Examine the challenges of global expansion while remaining sustainable and authentic.
  • Learn by collaborating with your classmates and thinking like an entrepreneur.
  • Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry.
  • Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability.
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Curriculum

Luxury Concepts and Practice

This is where the core conceptual understanding of luxury is balanced with industry insights, through the guest speakers who join classes. The module is designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector.

Students analyse how perceptions of luxury value evolve across different product/market contexts and investigate how individual consumers characteristics, social dynamics and brand related factors affect decisions to purchase luxury products and services.

Strategic Finance for Luxury Management

The module develops a critical awareness of the managerial economics and strategic financial considerations of companies in the luxury sector. Students will understand the strategic financial issues concerned with funding and operating a luxury business both at private and public company levels.

It will cover key concepts from understanding key financial structures and instruments as well as the role of credit rating agencies. The module covers both macro and micro aspects of the industry and will enable students not only to learn about particular instruments, but also to contextualise their use in specific and individual situations.

Omnichannel Distribution Strategies for Luxury

Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. All dimensions of luxury channel distribution are explored including franchising, wholesale and licensing. There is also a particular emphasis upon the creation of differential advantage through balancing physical store experience with immersive digital and mobile commerce in selling direct to consumers.

Leadership and Social Responsibility

Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.

Global Luxury Brand Strategy

This module examines the critical value of luxury brands - the personality, associated iconography, and brand equity and how these factors can help to define and protect a luxury brand. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples.

There is a strong focus on the formulation and implementation of strategy, centred on branding and consumer decision making.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Introduction to Research Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models. It provides preparation for the final research project.

Sustainable Luxury

Sustainable luxury is about the power to change lives through sustainability leadership. This module requires students to engage in informed analysis of the social, environmental and financial impacts of the operations of luxury industry players, to develop a critical understanding of key sector sustainability challenges and to identify best practice and sustainable leadership.

Students will be given a broad and detailed knowledge of the latest theory and practice and will have the opportunity to pursue study across areas of luxury business and sustainable development that align with their personal and professional values and aspirations.

MBA Project

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught.

The dissertation can assume one of three forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.

Careers

GCU London’s MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with a luxury specialisation so you can advance in your career.

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