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Masters
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Business Management & Marketing
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International Marketing
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MASTERS

International Marketing

People's Friendship University
Moscow, Russia
On campus
Full-time
€4,450.00/year
 1283 Points
Duration
2 Years
Language
English

Program Description

The programme is designed to provide the necessary skills for successful work in modern environment of international marketing. It teaches students to solve specific marketing problems in the context of global competition. The aim is to reach an integration of international experience in promoting products and services with the practice of market activity in the Russian economy. Students are given the opportunity to explore special topics of marketing at an advanced level, including specific areas like Internet-marketing, crowd-sourcing, trade marketing, etc.

This program focuses on those who already have a basic understanding of marketing and intends to improve their professional competence through in-depth study of successful practices and concepts of international marketing, as well as specific aspects of its use in the Russian business practice. Special attention is paid to the development of research skills of students, research projects and grants of the Russian Foundation for Humanitarian Research, other public and private organizations.

Entry Requirements

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Curriculum

Core Modules

Managerial Economics

Management Research Methods

Modern strategic analysis

Corporate Finances

Organization theory and organizational behavior

Russian language

Master’s Thesis and Final state evaluation (9 ECTS)

Optional Modules

Marketing metrics

Integrated marketing communications

International marketing

Managerial decision making

Consumer behavior

Corporate marketing on the global markets

Marketing management in international companies

Trade marketing

Practice and R&D

Practice placement and research projects in the field of Marketing, fulfilled fully or as a team-member by student.

Careers

  • Work opportunities ranging from a marketing specialist in consumer behavior analysis, or the more interactive task of selling and advertising a service or product to other people.
  • This degree gives a variety of employment opportunities to build a career best fitting student’s personal preferences.
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