Master in International Marketing (MSc) - Jonkoping

The master in International Marketing (MSc) develops your ability to address contemporary marketing challenges, including digitalization, globalization, and the rapid rate of market change.

The master in International Marketing (MSc) has an emphasis on business practice through course activities with corporate interaction combined with theoretical depth. During the year you will study topics ranging from the behavior of consumers to the nature of the global economy. For example, you will become engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.

Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalization of economic activity. The course contents mirror contemporary research and the situation companies experience right now.

The master in International Marketing (MSc) prepares you for an executive career in marketing, taking on positions such as marketing manager, export manager/consultant, or international account manager.