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Masters
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Business Management & Marketing
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International Marketing and Brand Management (MSc) - Reims
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MASTERS

International Marketing and Brand Management (MSc) - Reims

NEOMA Business School (Reims)
ReimsFrance
On campus
Full-time
€28,100.00total
 2810 Points
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

The master in International Marketing and Brand Management (MSc) is a full-time Master’s degree program taught in English that offers insight into marketing and brand management characterized by digital change while also providing key digital certifications.

The master in International Marketing and Brand Management (MSc) aims to prepare students for diverse marketing careers, in the current international marketplace characterized by radical digital change.

Its curriculum focuses on the efforts to create, communicate and deliver value through brands, products, and services attractive to consumers while making a comprehensive review of the ways to manage beneficial customer relationships in order to develop business.

Entry Requirements

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Programme Information

Layout of the Programme

This course was designed to…

1. Open access to MSc degrees to profiles missing the necessary qualifications for direct entry
2. Guarantee success at the MSc level by laying the ground during the Pre-Master year
3. Open up professional horizons by switching to a new field of study
4. Overview the main areas of knowledge included in an undergraduate business degree

Professional Experience

The two-year programme includes two mandatory internships, one at the end of the International Pre-Master year (4 months) and one at the end of the MSc year (6 months).

Internships can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

Curriculum

Year 1 - International Pre-Master

Courses:


October to December:

Geopolitics and International Relations

Digital Literacy

Cost Accounting

Economics

Entrepreneurship

Capstone Project

Shape your Career

Languages


January to April:

Statistics and Data Analysis

Marketing Management

Fundamentals of Finance

Organisational Behaviour and Management

International Corporate Strategy

Innovation Management

Capstone Project

Languages


Professional Experience (May to September):

It can take the form of an internship (4 months), a job, the creation of a start-up company in France or abroad.

Year 2 - MSc

Subject to change in the course of the year.

Jobs - Careers

  • Brand Manager
  • Product Manager
  • Digital Project Manager
  • Advertising Manager
  • Online Sales Manager
  • Trade Marketer
  • Merchandising Manager
  • Customer Relationship Manager
  • Market Analyst
  • Strategy Planner
  • Marketing Manager in Services
More

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