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Masters
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Business Management & Marketing
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International Management (Digital Marketing)
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MASTERS

International Management (Digital Marketing)

Geneva Business School
Geneva, Switzerland
On campus
Full-time
€30,224.69total
 4533 Points
Duration
1 Year, 6 Months
Language
English

Program Description

The Master of International Management with a specialization in Digital Marketing is for students who want to look at what marketing means in the modern age, and meet the pioneers who have paved the way before them. Students will master the techniques, tools, and strategies to become leaders in their field.

Entry Requirements

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Learning Outcomes

  • Be able to effectively publish and manage content for business growth.
  • Acquire expertise in using Google analytics and various data analysis software.
  • Gain familiarity with online legalities and rights management.
  • Become an expert in designing and implementing online marketing campaigns.
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Curriculum

Specialization Modules

B2B & B2C Strategies

Digital Economy Overview

Strategic Digital Marketing

Connected Commerce

Inbound & Outbound Marketing

Marketing, Media & Sponsorship in the Sports Industry

Careers

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director
More

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