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Business Management & Marketing
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International Management - Digital Marketing
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MASTERS

International Management - Digital Marketing

Geneva Business School
Geneva, Switzerland
Full-time
€18,845.74/year
2227 Points
Duration
1 Year, 6 Months
Language
English
Apply date
Jun 2021
Start date
Sep 2021

Program Description

The Bachelor of International Business with a Specialization in Digital Marketing will provide you with a profound understanding of new and diverse strategies, progressive marketing tools, and effective communication. Graduates will be able to immediately immerse themselves in this ever-expanding sector and market businesses effectively through digital media networks.

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from Greek State Technical Insitute TEI (Ptychio)
6
English Level
IELTS
6.5
or
TOEFL (internet based)
74
Required Documents
CV
Certified Copy of the Degree Certificate/Diploma
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Interview
Detailed Transcript
Reference Letter
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Notes:
  • DET 105-110 (official English exam results) or proof of studying previously in an English-speaking environment for a minimum of 3 years.
  • A 500-word written response to a business case study.

In case you have different qualifications from those mentioned above, please contact us, as there may be alternative admission requirements.

Curriculum

Semester 1

Advanced Organizational Behavior

Operations Management

Innovation and Technology Strategies

Product and Brand Management

Managing Strategic Communications

Strategic Decision Making

Advanced Data Gathering and Analysis

Semester 2

Supply Chain and Logistics

Entrepreneurship/Intrapreneurship

Leadership and Change

Managing in the Digital Age

Sector-Specific Consultancy Project

Sector Specialization 1

Sector Specialization 2

Semester 3

Sector Specialization 3

Sector Specialization 4

Sector Specialization 5

Sector Specialization 6

Business Research Project

Specialization

Sector Specialization:
1. Strategic digital marketing simulation
2. Digital economy overview
3. B2B and B2C strategies
4. Inbound and outbound marketing
5. Connected commerce
6. Data-driven digital marketing strategies

Careers

  • Digital Marketing Specialist
  • Social Media Strategist/Manager
  • E-Commerce Manager
  • Digital Marketing Director
More

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