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Business Management & Marketing
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Fashion Business Creation
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MASTERS

Fashion Business Creation

Glasgow Caledonian University London
London, UK
On campus
Full-time
€16,227.68/year
1611 Points
Duration
2 Years
Language
English

Program Description

GCU's MSc Fashion Business Creation is a distinctive programme, designed in collaboration with fashion industry leaders to provide students with an insider's view of this unique market. You'll learn at our GCU London campus, in the heart of the fashion industry, benefitting from our high-level connections to the business.

Bringing together the insights of top professionals and the latest academic research on fashion and business, the programme will help you understand the strategies key to creating a successful fashion business with staying power.

At GCU London, you'll join a welcoming community of entrepreneurial, creative-minded people dedicated to making a positive impact for the common good. Whether you're collaborating with classmates on a group project or learning from the best with masterclasses and industry visits, you'll find plenty of ways to expand your perspective and grow as both a person and a professional.

Entry Requirements

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Curriculum

Anatomy of a Fashion Business

The world is changing, and business must transform with it. Investors and the marketplace are increasingly looking for businesses with a niche approach -and innovative business models that positively impact communities and/or the environment. The focus of this module will critically look at the essential elements in forming an agile and innovative business model and structure.

With a renewed emphasis on passion and culture (increasingly being discussed as key success factors in the current market climate) this module reflects the ever-changing environment and the impact technology has on strategy.

Establishing a Fashion Business Strategy

Small brands are increasingly finding opportunities in unusual places – personalisation and the rise of the resellers' market are both creating opportunities for new brands and businesses.

This module analyses strategy development and implementation within new and developing fashion businesses and markets, which in turn helps to identify new opportunities, whilst also addressing limitations SMEs face such as experience and resource.

Global Fashion Branding and Marketing Communications

With an emphasis on digital marketing, you will develop a critical understanding of fashion branding and marketing theory through an examination of key theoretical frameworks relating to brand culture, brand relationships, brand personality and brand identity.

Given the industry’s increased use of content marketing, in particular, the growing importance of brand storytelling, this module also addresses data analytics, specifically looking at the translation of data and storytelling when shaping marketing communication strategy.

Fashion Growth Strategies and Performance Optimisation

Explores growth strategy opportunities and performance optimisation techniques for fashion businesses and develops an advanced understanding of the key strategic processes and complexities of internationalisation for a fashion business. In addition to this, financial and resource management are explored, given that these are both that are critical for success and growth.

Introduction to Research Method

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Career Planning and Professional Development

Equips students with the capability to identify their own skills, values and interests and to match these with the knowledge, skills and abilities required in fashion business. Students will be given the opportunity to undertake an internship, volunteer, study abroad or take part in desk-based consultancy.

Students will be invited to apply the concepts of personal and professional development to what they are experiencing outside the classroom in order to be better prepared for their personal and professional life.

Global Trends and Developments in Fashion

Given the fashion sectors increased focus on disruptors and new business models, this module explores the central issues that are transforming the sector, identifying patterns of change in global markets and how this drives strategy. This module specifically looks at the macro-environmental pressures relevant to SMEs and start-ups in the fashion and fashion-related industries.

Product/Service Innovation: Concept to Consumer

To remain competitive, businesses must create value for their consumers through the development and management of innovative products and services. Students will gain an in-depth and critical understanding of product and service innovation in the fashion industry, as well as explore the strategies in managing these successful product and service innovation.

Innovations in textiles, creation of sustainable products and digital automation in the development process will be a key focus, given the current market dynamics.

Research Project

The final element of the programme gives students the opportunity to undertake an in-depth research study into students selected area.

Careers

When you graduate from GCU's MSc Fashion Business Creation programme, you'll be in a strong position to launch a successful fashion business - or take an existing fashion business to new heights.

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