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Masters
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Business Management & Marketing
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Master in Digital Marketing Communications (MSc) - MMU
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MASTERS

Master in Digital Marketing Communications (MSc) - MMU

Manchester Metropolitan University
ManchesterUK
On campus
Full-time
€21,686.64total
 2088 Points
Duration
1 Year
Language
English
Apply date
Aug 2024

Program Description

The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.

The Master in Digital Marketing Communications (MSc) is a specialist course designed to develop students' knowledge and skillset in evidence-based, applied digital marketing strategy and campaign planning. Students from all over the world are welcome, who have a passion for digital and want to develop their professional practice and enhance their marketing career prospects.

The Master in Digital Marketing Communications (MSc) is accredited by the Institute of Data and Marketing and Chartered Institute of Marketing.

There may be additional costs by this university.

Entry Requirements

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Curriculum

Courses

Digital Masters Level Learning

Digital Marketing Practice

Strategy for Digital

Rich User Experience

Digital Measurement and Evaluation

Content Strategy

Organic and Paid Digital Practice

Applied Research Proposal

Applied Research Project

Jobs - Careers

Roles:

  • Digital Marketing Executive
  • Digital Brand Manager
  • Social Media Manager
  • Digital Account Manager
  • Content Creator

Industries:

  • Digital Research
  • Digital Marketing Strategy and Planning
  • Campaign Planning and Creative Content Creation
  • SEO and CRO
  • Paid Advertising
  • Marketing Automation and Evaluation
  • User Experience
  • Consumer Journey Planning
  • Email Marketing and Customer Relationship Management
  • Digital Marketing Consultancy
  • Social Media Marketing
  • Content Marketing
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