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Masters
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Business Management & Marketing
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Corporate Brand Management (Brunel Business School)
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MASTERS

Corporate Brand Management (Brunel Business School)

Brunel University London
London, Great Britain
On campus
Full-time
€14,528.50/year
 2179 Points
Duration
1 Year
Language
English

Program Description

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

Entry Requirements

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Course Content

This exciting course will give you a sound basis in the fundamentals of corporate brand management. Optional modules allow you to explore areas such as business ethics, entrepreneurship, consumer behaviour, diversity in the workplace, and international management.

Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.

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Teaching and Learning

Teaching includes lectures, informal small study groups, and individual or group presentations using a laptop and digital projector.

A particular feature of the course is the use of case studies to contextualise contemporary theory and practice. Class presentations offer the opportunity to gain valuable presentation experience as you apply theory to practice.

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Curriculum

Marketing Communications

Understanding process, theory, social impact and ethics of marketing communications.

Understanding Business and Management Research

Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.

Advanced in Corporate Branding

Advanced in Corporate Branding

Applied Corporate Branding

This module focuses on application of corporate branding theories to practice. In order to provide students with skills for critical evaluation of current cases and strategies of contemporary corporate brands.

Strategic Corporate Marketing

This module focuses on corporate marketing. It examines the philosophy and management of corporate marketing at strategic level and considers its historiography. The dimensions of the corporate marketing mix are examined in the strategic context of key, corporate-level constructs/theories relating to corporate branding, corporate identity; organisational identity, corporate communications; corporate image and reputation, stakeholder theory along with corporate social responsibility.

Strategic Corporate Brand Management and Consulting

This module focuses on strategic corporate brand management and consulting and deals with the applied aspects of the territory (the management of change in corporate branding contexts).

It examines key normative models such as corporate brand alignment and the six conventions of corporate brand management among others and will examine the strategic nature of corporate brand management in the context of mergers, acquisitions, takeovers and franchise arrangements.

Dissertation

Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.

Careers

Putting your learning into practice through our six to twelve or year-long work placement options, as well as the opportunity to study for your CIM Certificate in Professional Marketing alongside your degree will give you a career boost when entering the graduate world.

Graduates of this degree can look forward to a wide range of career opportunities within a variety of sectors. In particular this degree will help prepare you for roles in:

  • Brand Management
  • Brand Marketing
  • Corporate Communications
  • Advertising and PR

Some of the well-known names who value Brunel Corporate Brand Management graduates include:

  • British Airways
  • London Borough of Harrow (Local Council)
  • Amer Sports
  • Street Market Ltd
  • Radley Yeldar
  • L'Oreal
  • Brand Union
  • McCann Ericson
  • OWL
  • Grey Group
  • The Daily Mail Group
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