Business (Pre-Master)

Study the principal issues underlying international and comparative human resource management (IHRM) in a global context. These issues have gained in prominence with increasing trade liberalisation, ‘globalisation’, spread of multi-national corporations (MNCs), outsourcing to Asia and economic integration within the European Union.

Examine how firms in different countries deal with major HR issues. The practical focus is on systems of recruitment, remuneration, training, employee participation, knowledge management and management of industrial relations as key human resource functions.

This module introduces you to the financial concerns of a business through an understanding of the global accounting function. You will be expected to draw reasoned conclusions with regard to issues such as performance evaluation and the suitability of various accounting techniques within a range of contexts.

The module is used to help you develop a range of transferable skills of value in graduate study, for example, self-managed learning, team-working, presentation skills, report writing and critical analysis.

This module aims to provide an introduction to marketing – its various theories and concepts – and assess how these may be used to achieve a company’s objectives. You will consider the ways in which companies create an appropriate marketing strategy and the issues around marketing decision-making.

Also covered is how a product may be positioned, priced and promoted and placed in different markets. The importance of research and development is placed in the context of updating and upgrading products and the devising of new products.

Upon successful completion of the Pre-Master (Stage 1), you will continue onto stage 2 of your chosen IIM degree at DMU.

Academic English II