Business Intelligence and Digital Marketing (MSc) - Brunel

The master's Business Intelligence and Digital Marketing (MSc) at Brunel is a new multi-disciplinary course that explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail, and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

In Business Intelligence and Digital Marketing (MSc), you will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.