Supply chain management is the management of business activities starting from product or service design, production, warehousing, distribution and logistics. At the same time, planning and management integrate supply and demand, but also communication, facility location and information exchange.
All these activities have been performed since the beginning of commercial activities, but only in recent years have they been integrated and considered as the opportunity to develop competitiveness of the firm. Accordingly, a supply chain usually includes suppliers, production, warehouses, distribution centers, transportation system and customers. The success of a supply chain depends on a good coordination of all this elements.
This is even more important taking into the consideration the globalization and intense competition. In these circumstances, the optimization of supply chain processes is very complex. Adding to this the uncertainty of demand, dynamic environment, investments in product and process innovations, the supply chain story becomes a great challenge and a good opportunity for experts interested in solving this kind of business problems.
MBA in Supply Chain Management covers both quantitative and qualitative issues needed to understand and coordinate the whole supply chain system. The students learn how to solve problems they can face such as the tradeoff in making supply chain decisions, ecient supply chain management, inventory control, demand forecasting and project management while combining the insights and practical knowledge from management, managerial accounting,
financial management, logistics, soware solution courses and quantitative and analytical methods for solving the supply chain optimization problems.
The program was created by taking into account the most recent global trends from the above-mentioned fields and it also integrates the Croatian case studies.