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Masters
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Arts, Design & Architecture
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Master in Strategic Design (MA) - SRH University (Berlin)
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MASTERS

Master in Strategic Design (MA) - SRH University (Berlin)

SRH University
BerlinGermany
On campus
Full-time
€9,480.00€8,480.00/year
 2000 Points
Duration
2 Years
Language
English
Apply date
Aug 2025
Start date
Oct 2025

Exclusive Discount 1000€ - No Application Fee

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Program Description

In the Master in Strategic Design (MA), you will develop your strategic thinking skills at the interface between innovation management, brand strategy, and the management of creative processes. You will not only learn to understand social and technological innovation but also to think about it holistically and shape it for the future.

To this end, you will immerse yourself in methods and theories of corporate and brand management, design thinking, social design, transformation design, system thinking, and critical thinking.

This program is accredited.

Entry Requirements

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Work Opportunities after Graduation

Upon graduation, students who come to Germany on a visa can stay up to 18 months to work. EU students have access to the German labor market and can stay in Germany or choose to move abroad.

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SRH International Scholarship Program and other Scholarships/Financial Options

SRH offers partial scholarships that cover up to 50% of your first-year tuition. Apply through Brive by 15 July for the October intake.

Talent Scholarship: Apply through Brive to this program, submit your portfolio, and get the chance to receive a scholarship of up to 50% off your first-year tuition fees.

Women in Sound Scholarship: Apply through Brive with your artistic portfolio and get the opportunity to receive a scholarship of up to 50% off your first-year tuition fees.

Germany Scholarship: Supports particularly talented and committed students with €300/month. Funded by the federal government and private sponsors.

BAföG: BAföG supports you financially during your studies. Half of it consists of an interest-free loan and the other half of a grant.

Brain Capital Education Fund: Study now and pay later once you have reached a minimum income.

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Curriculum

Semester 1

Strategic Design Introduction | Strategic Design Mindset, Methodology and Tools, Innovation Strategies, Design Thinking, Project Management and Agile/Lean Principles

Strategic Design Research | Human-Centered/Qualitative Research, Participatory Design Strategies and Ethnography, Systems Thinking, Data Driven/Quantitative Research

Strategic Design Synthesis | Analysis and Synthesis Frameworks, Data Analytics, Strategic Information Design and Graphic Recording

Content Management | Documentation and Writing Skills, Methodology Toolbox, Individual Mentoring and Peer Evaluation

Theory I | Brand and Personality I, Sustainability I, Trends and Future Technologies, Media Ethics I

Strategic Design Profession and Best Practice I | Intercultural Communication, Alumni and Expert Talks, Guided Excursions to Strategic Design-Related Exhibition/Events

Semester 2

Strategic Design Creation | Creation Tools and Methods, Brand Identity, Critical and Speculative Design, Future Studies

Strategic Design Realisation | Analogue and Digital Design Development Tools, Digital Prototyping, Design Prototyping, Design Testing

Strategic Design Implementation | Change Management, Transformation Design, Implementation Strategies, Storytelling and Presentation Skills

Publication | Publication Skills, Individual Mentoring and Peer Evaluation

Theory II | Sociology, Media Ethics II, Brand and Personality II

Strategic Design Profession and Best Practice II | Creative Industries and Innovation Organizations: Guided Visits/Exhibition/ Events/Excursions, Business Modelling, Entrepreneurship/Start-Up Thinking

Semester 3

Purpose Driven Innovation: Intro and Research | Service Design, Experience Design, Game Design Strategy, Qualitative and Quantitative Research II

Purpose Driven Innovation: Synthesis and Creation | Analysis and Synthesis Frameworks II, Data Analytics II, Systems Thinking II, Strategic Information Design II, Creation Tools and Methods II

Purpose Driven Innovation: Realisation | Design Prototyping and Testing II, Business Modelling II, Storytelling and Presentation Skills II

Strategic Design Manifesto and Portfolio | Strategic Design Manifesto, Portfolio, Exhibition Design, Individual Mentoring

Theory III | Scientific Writing and Context, Sustainability II, Subject Exploration for Master's Thesis

Strategic Design Profession and Best Practice III | Creative Leadership and Conflict Management, Student Led Integrated Workshops and Moderation, Alumni and Expert Talks

Semester 4

Master's Thesis | Master's Thesis, Master's Colloquium and Individual Coaching

Jobs - Careers

  • Creative Director
  • Brand Manager
  • Strategy Designer
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