Master in User Experience Design (MA) - NABA (Rome)

Introduces students to the visual communication project methodology in the field of graphics and branding and provides the basic knowledge of project management, from economic-financial aspects to marketing, from research to briefing, through advanced studies in project methodology, art direction, and phenomenology of contemporary arts.

Through workshop experiences and theoretical lectures, students deal with integrated marketing communication projects, acquire a sound understanding of media methodologies, and develop contemporary visual languages and styles suitable for the technological context.

Enables students to specialize in the field of new digital communication systems through advanced studies in project methodology of visual communication, interface design, interaction design, digital marketing, social media strategy, and business modeling.

Exploring the creative possibilities offered by contemporary technologies, and through first-hand experience in the production of digital interfaces, students acquire an aware methodological approach to successfully manage multiple variables and skills necessary to develop UX/UI complex projects.

The different project experiences, the participation in international contests, and the design of digital systems for valorization and communication of both public and private cultural heritage enable students to acquire knowledge and skills suitable for professional careers.