Master in Brand Design - EKA University of Applied Sciences

Knowledge (knowledge and understanding):

• Know and understand brand design creation process.
• Know modern brand-building design principles.
• Know research methods in the field of design.

Skills (ability to apply knowledge, communication skills, general skills):

• Able to create a brand design, reflecting an organization′s philosophy, the target audience, market demand.
• Able to use modern information technology solutions for brand design and visual communication development.
• Able to provide arguments in discussing brand design and visual identity building aspects.
• Able to independently organize and carry out a study in design.
• Able to reflect in writing and orally present the tasks carried out or the results of research.
• Able to create a design project, which includes visual identity, product design, visual communication with the consumer.

Competence (analysis, synthesis, evaluation):

• Able to independently formulate and critically analyze scientific and professional problems of brand design and visual identity creation.
• Able to generate ideas and provide solutions in brand design, integrating an organization′s philosophy and using modern information technology tools.