Graphic Design - Art Direction (BA) - NABA (Milan)

Introduces students to the basic tools to approach the elements of communication design in the fields of graphic, advertising, and visual design.

Students learn the necessary skills for graphic design, for the development of creative thinking applied to advertising, for applied arts design projects, and acquire an understanding of professional digital technologies used in creative design and communication, through theoretical, project-based, and lab teachings of project methodology, project culture, history of art, graphic design, art direction, computer graphic.

Guides students towards further improvement in the design of complete communication projects aimed at specific applications by choosing one of the program specializations (Brand Design, Creative Direction, Visual Design) and through specializing studies in editorial design, audiovisual languages, and techniques, digital technologies, theory and methodology of mass media, multimedia design, art direction, communication methodology and techniques, art editorial, multimedia languages, illustration.

Led by teachers through practical experiences, students learn how to design integrated and intermedia campaigns, in different professional fields with regard to brand communication, creative direction in advertising, and visual design to explore expressive techniques for visual communication.

Deepens students' knowledge and skills and trains them to independently and professionally manage the complete creative process with regard to the main issues of branding, the development of original thinking and of experimental applications, and to the production techniques that embody creativity.

By the end of the program, students develop a personal method and language through specializing teachings of visual communication, multimedia design, sociology of culture, introduction to cultural marketing, multimedia languages, phenomenology of image, aesthetics of new media, history of cinema and video, and didactic activities related to the thesis project, in its theoretical and project-based components.