Sports and eSports Management (BA) - GBSB (Madrid)

With GBSB Global’s Bachelor in Sports and eSports Management (BA) in Madrid students will turn their passion for sports and business into action.

The campus is a digital learning hub where they'll gain the expertise to excel in the exciting world of global sports. Graduates of this program will be equipped with the most advanced theories and practical skills necessary for a successful career in these sectors.

The curriculum covers a wide range of competencies, including those relevant to both business-to-business (B2B) and business-to-consumer (B2C) contexts, as well as essential elements of business management, strategy and leadership that have broad application in the global sports industries. Learners will gain insight into the latest trends and influences shaping the business landscape, learn effective talent management, financial planning and budgeting, marketing and public relations strategies, event operations, and more.

Equipped with cutting-edge digital tools and knowledge, graduates of the Bachelor in Sports and eSports Management (BA) will emerge well-prepared to navigate the intricacies of global sports markets.

Throughout this innovative BA program, students have the opportunity to focus on specific areas that align with their interests while receiving a comprehensive business education with a digital focus.