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Πτυχίο σε Marketing Communications (BBA) - Woodbridge
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ΠΡΟΠΤΥΧΙΑΚΑ

Πτυχίο σε Marketing Communications (BBA) - Woodbridge

Berkeley College (Woodbridge)
Woodbridge Township, New JerseyΗΠΑ
On campus
Full-time
€24,874.45/έτος
 2780 Πόντοι
Διάρκεια
4 Έτη
Γλώσσα
Αγγλικά

Περιγραφή Προγράμματος

Combining rigorous, career-focused classroom instruction with practical learning experiences, academic programs like the bachelor in Marketing Communications (BBA) (πτυχίο σε Marketing Communications (BBA)) at Berkeley College provide students with comprehensive preparation to enter the professional world.

Προϋποθέσεις Εισαγωγής

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Κορμός Μαθημάτων

1ο Έτος

1ο Εξάμηνο

Principles of Management

First Year Experience

Human Relations

Computer Applications

Writing and Research

2ο Εξάμηνο

Financial Accounting I

Principles of Marketing

Writing Through Literature

Statistics I

Advanced Spreadsheets

2ο Έτος

3ο Εξάμηνο

International Business

Fundamentals of Marketing Research

Consumer Behavior

Introduction to Ethics

Mathematics/Science Elective

4ο Εξάμηνο

Branding

Public Speaking

Marketing Electives

Free Elective

3ο Έτος

5ο Εξάμηνο

Business Law I

Principles of Economics

Business Elective

Liberal Arts Elective

Marketing Elective

6ο Εξάμηνο

Corporate Finance

Services Marketing

The Confident Writer

Liberal Arts Elective

Free Elective

4ο Έτος

7ο Εξάμηνο

Marketing Elective

Science Elective

Business Elective

Free Electives

8ο Εξάμηνο

Strategic Marketing Capstone

Social Science Elective

Liberal Arts Elective

Free Elective

Business Elective

Μαθησιακά Αποτελέσματα

  • Reading and Written Communication: Students will demonstrate competent writing and reading throughout their programs of study.
  • Oral Communication: Students will demonstrate effective oral communication skills in both general and major-specific contexts.
  • Critical Analysis and Reasoning: Students will use critical analysis and reasoning, supported by knowledge and skills learned throughout their degree programs, to enhance personal and professional decision making: Quantitative analysis and reasoning, analysis and reasoning in the humanities, sciences, social sciences, and arts, ethical analysis and reasoning, and reasoning in career-related contexts.
  • Knowledge and Skills for Living in a Diverse Society: Students will consider multiple perspectives (quantitative and qualitative, among individuals, from different cultural contexts, etc.) when making decisions independently or as part of a team.
  • Information Literacy: Students will define and articulate their needs for information and access this information effectively and efficiently.
  • Integration of Learning: Students will develop the ability to integrate their learning, making connections within their major, between fields, between curricular and co-curricular activities, and between academic knowledge and practice.
  • Students will be able to demonstrate appropriate knowledge in Accounting, Management, Marketing, Global Dimensions of Business, Business Finance, the Legal Environment of Business, Economics, Business Ethics, Information Management Systems, Quantitative Methods/Statistics, Business Leadership, and Strategic Management.
  • Students will be able to construct coherent forms of written communication in their professional work.
  • Students will be able to compose and present effective oral presentations.
  • Students will be able to produce work that is clear, rational, and informed by evidence.
  • Students will be able to apply theories and techniques from their academic programs in the context of an internship or experiential project.
  • Students will be able to demonstrate knowledge of basic concepts of Marketing.
  • Students will demonstrate the ability to apply critical thinking to Marketing cases and problems.
  • Students will be able to create and implement an integrative state-of-the art marketing communications system.
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