Πτυχίο σε International Business Management (CESEM) - Reims

• 100% international double degree: all students are awarded 2 Bachelor degrees from recognised Business Schools

• A multicultural environment with 3 international tracks: the Americas, Asia and Europe

• Bilingual English-French or trilingual teaching according to the chosen track

• You will gain an understanding of contemporary geopolitical issues

• 2 long-term internships, at least one of them abroad: employability rate almost 100%

The CESEM programme has a logical, progressive structure, enabling you to develop a solid base of managerial skills within a distinctly international perspective. At each stage, you will also put your learning into practice within a business internship.


During your first two years in France at NEOMA BS you will learn to:

• Identify opportunities and geopolitical risks related to international development

• Understand marketing and commercial strategies

• Understand business performance measures


Then, during the last two years spent abroad, you will learn to:

• Define and implement a global strategy for marketing & commerce, finance or human resources,

• Lead and motivate teams while carrying out innovative projects,

• Understand and manage legal, economic, geopolitical and environmental risks,

• Define professional expectations in terms of information systems, digitisation, and organisational transformation

Throughout the course, you will be able to incrementally enhance your career path via:

• Basic courses at the management school (intercultural management, marketing, accounting, finance, strategy, and so on) taught to the highest international standards within double degree agreements.

• An understanding of contemporary international issues: the digitisation of the economy, demographic and climate issues, and geopolitical evolutions are all factors that radically transform businesses and which our students will come to appreciate on their course.

• Long internships: to apply your learning and immerse yourself in the professional world.

• Multiple possibilities for specialisation: thanks to the varied offer from its various academic partners, the CESEM can offer you a very large number of specialisations at the end of the course (Big Data, International Development, Finance, Entrepreneurship, Marketing, and more).

• Learning languages: you will be taught in French and English but also in German, Spanish, Chinese, Italian, Japanese, Portuguese or Russian as soon as you are with our academic partners. Together with the students of the country and a multitude of international students, you will learn and develop your language skills and live in a multicultural environment that will also enhance your understanding of cultural differences.

• For those who so wish, a regal route to a career in China: thanks to the Institut Confucius for Business at NEOMA and its partnership with the University of International Business and Economics (UIBE) in Beijing, you will have the benefit of a solid basis for forging a career in China. This is done over 5 years: the first two years at NEOMA BS where you will take Chinese lessons, then you spend a gap year in China to continue learning Chinese (does not apply to students attaining HSK5 in France). You will then be fully trilingual to complete your course with our Chinese partner.

During your four years in the programme, we will help you develop the necessary skills so you can quickly find your first job and ensure your employability over your entire career.

You will know how to:

• Identify added-value creation opportunities in France and abroad as well as the associated risks and provide development proposals

• Implement an action plan that includes multicultural, digital and sustainable aspects

• Lead a multicultural team to carry out an action plan

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted,
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual


At the end of the programme and after a validation of 60 ECTS credits per programme year, the level-6 CESEM degree is awarded to participants

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

CESEM allows you to bring added value to your CV thanks to two long-term internships (one semester each), undertaken during the course at least one of which is done abroad:

• Between the 1st and 2nd year: a 6-month operational internship in France or abroad,

• During your last two years: a 6-month responsibility internship in the country or area of your second degree qualification.


You may also do additional internships in France and abroad in order to broaden your professional experience. These multiple experiences allow you to enhance your skills and develop your ability to adapt while constructing and refining your career trajectory.

You are supported in your search for internships by the counsellors of the Talent & Career Unit.