The Bachelor in Business Administration (BBA) is a broad business and management degree, where students gain comprehensive knowledge of the main functional areas of an organization. They study a wide range of subjects and develop practical managerial skills to prepare for a successful career in any aspect of business.
Business administration skills are critical to successful business operations and developing these skills will prepare students for a career in business and management. Therefore, the Bachelor in Business Administration (BBA) program embeds a series of core and specific skills into the undergraduate curriculum to ensure that graduates are suited to careers in business management and leadership roles.