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Διοίκηση Επιχειρήσεων & Marketing
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Business Management (Marketing) (Top-up)
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ΠΡΟΠΤΥΧΙΑΚΑ

Business Management (Marketing) (Top-up)

Middlesex University
LondonΑγγλία
On campus
Full-time
€17,532.80/έτος
 2100 Πόντοι
Διάρκεια
1 Έτος
Γλώσσα
Αγγλικά

Περιγραφή Προγράμματος

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

Our one-year course is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

Our one-year Business Management (Marketing) top-up course is for students who already hold a business foundation or HND qualification, and are based in either the UK or overseas, and prepares you to enter a diverse range of businesses, governmental and third sector organisations.

Course highlights

- Our Enterprise Development Hub can support you to start your own business, and develop essential entrepreneurial skills for a successful business career.
- You will have access to cutting-edge business resources including the Chartered Management Institute's Management Direct Resource Hub.
- You can become a student member of the Chartered Management Institute and a full member upon graduation.
- As a student of this course you'll receive a free electronic textbook for every module.

Προϋποθέσεις Εισαγωγής

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Κάνε εγγραφή, διάβασε τις προϋποθέσεις εισαγωγής και δες τη συμβατότητά σου.

Κορμός Μαθημάτων

Global and Cross Cultural Marketing

This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.

Strategic Management

The aims of this module are organised in two parts: in the first part students use the essential components of strategic analysis with the primary aim of developing an applied knowledge of tools and techniques. In the second part students explore a variety of special topics with the primary aim of examining strategy concepts applied in different organisations.

Overall, the module aims to build students’ ability to process and interpret information from different internal functions and from multiple external sources for decision-making leading to long term organisational success.

Marketing Strategy and Implementation

This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities.

In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.

Επαγγελματικές Προοπτικές

Upon graduation, you could find work in a range of industrial, commercial and third sector organisations such as:

  • Technocrats Middle East
  • CosMedocs
  • Western Union
  • Dulsco, Emirates
  • Noor Islamic Bank
  • Consult AIV
  • Jumbo Line
  • Peprofac
  • Barnard Marcus
  • Kimberley Clark
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