Strategic Communication

The degree program combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasive communication, corporate and crisis communication, promotions, and communication campaigns for graduates to apply in workforce situations.

Graduates will use strategic writing and message creation, research, audience analysis, persuasion, and new/social media skills as they undertake careers in nearly any industry in which organizations have a need to create communication strategies to serve their constituents. The Strategic Communication (BA) degree program emphasizes the communicative practices within and among organizations and their constituencies.

This degree includes a total of 240 ECTS. Students complete a required thesis prior to the completion of the program.