Students are prepared for a lively career, skilled in global communication and public relations. Program highlights include multi-channel PR, universal communication campaigns, corporate branding, digital innovation, and new technologies. Public relations is an exciting industry, and graduates can put their degree to use in many roles, including media relations, social media management, and brand management.
During this innovative Bachelor in Digital Communication and PR (BBA) in GBSB (Barcelona), students are invited to concentrate on specific fields of their key interest while gaining a comprehensive business education with a digital focus. Students will explore the latest trends in digital innovation, reinforce theoretical knowledge with a practical approach, learn to think with an agile mind, and adapt easily to the new remote reality facing the world today.