Πτυχίο σε Digital Communication and PR (BA) - GBSB (Madrid)

This Bachelor in Digital Communication and PR (BA) prepares students for dynamic careers and equips them with expertise in global communication and public relations.

Key program highlights include multifaceted PR strategies, global communication campaigns, corporate branding, digital innovation and cutting-edge technologies. The field of public relations is an exciting industry, and graduates will be prepared to use their degree in a variety of roles, including media relations, social media management and brand management.

Throughout this innovative Bachelor in Digital Communication and PR (BA) program, students are encouraged to specialize in areas that align with their interests, while receiving a comprehensive business education with a strong digital focus. They will explore the latest trends in digital innovation, reinforce theoretical knowledge with practical applications, cultivate agile thinking, all while adapting seamlessly to the modern, remote landscape that the world faces today.

Effective communication and public relations skills not only enhance students’ ability to communicate ideas clearly, but also enable them to build strong professional relationships, navigate complex business environments and influence stakeholders, giving them a competitive edge in their careers.