Artificial Intelligence for Marketing Strategy

The MSc Artificial Intelligence for Marketing Strategy is a joint programme between EPITA (Graduate School of Computer Science) and EM Normandie Business School.

It combines teaching in marketing basics with technical knowledge. Gain expertise in marketing-applied to Artificial Intelligence and use it to significantly improve business performance.

The goal of the MSc in Artificial Intelligence for Marketing Strategy (AIMS) is to train marketing strategists to create a market-focused company using innovative and revolutionary AI technologies. Managers will learn to use strategies and efficient decision-making processes using cutting-edge “martechs” (marketing technology service providers), enabling human managers to perform better in terms of generating and retaining business.

Why join a Master of Science in Artificial Intelligence

• Joint training by a major Engineering School and a prominent Business School (both French “Grande Écoles”).
• Programme fully taught in English.
• Skills in both marketing and Artificial Intelligence.
• A professional training trip to Dublin to find out more about Big Tech.