Μεταπτυχιακό σε Μάρκετινγκ (Global MBA) (Online) - LSBF

• A focus on enhancing your competencies across areas such as leadership, critical thinking, project planning, and a host of further advanced business disciplines.
• Learn how to assess strategic business issues and gain a holistic understanding of modern international business practices.
• Learn integral planning concepts such as the project life cycle, financial planning, and risk analysis.
• Experience a blend of academic excellence and practical relevance led by industry-expert tutors.
• Choose an online MBA specialisation in sales, marketing, innovation and technology, financial management, or project management to gain real-world insights and hands-on experience.
• Gain transferable skills to overcome the challenges of today's global business landscape.
• Meet the needs of your employer by learning how to deliver exceptional marketing strategies that will work to improve businesses as a whole.
• Unlock the next level of your career by engaging with digital marketing strategies taught in leading marketing courses online, including content creations and campaign management.
• Create a hypothetical global marketing plan and draw upon newly acquired knowledge of marketing concepts from your MBA in marketing journey.
• Learn key marketing strategies including targeted marketing, regional cultures, and different legal and political environments - key themes in any marketing management degree.
• Excel in leadership positions with skills gained from marketing management courses designed to drive business success.

• Analyse complex business environments and make strategic decisions to optimise organisational performance.
• Understand and integrate essential business functions such as marketing, finance, operations, and strategic management.
• Develop leadership qualities and managerial skills to effectively lead teams and manage organisational change.
• Enhance problem-solving abilities through critical analysis of business issues and strategic solution development.
• Emphasise ethical practices and professional integrity in business decision-making and leadership.
• Gain insights into global business dynamics and cultural diversity to manage international business operations effectively.
• Apply theoretical knowledge in practical settings through research and consultancy projects addressing real-world business challenges.
• Master communication skills to effectively convey ideas, foster teamwork, and build professional networks.
• Become proficient in using various digital marketing tools and platforms to create and manage effective marketing campaigns.
• Develop skills to strategise, create, and distribute content effectively across digital channels to engage target audiences and achieve marketing objectives.
• Learn to analyse campaign performance data to refine strategy and boost ROI.
• Gain deep knowledge of search engine optimisation (SEO) and search engine marketing (SEM) to increase visibility and user engagement.
• Acquire the skills to assess global market trends and consumer behaviour in order to identify opportunities and challenges.
• Develop marketing strategies suitable for diverse cultural, economic, and legal contexts.
• Learn techniques for managing brand identity and reputation across global markets.
• Navigate complex regulatory frameworks associated with international marketing to ensure compliance and mitigate risks.

LSBF has a flexible approach to learning with a modified delivery that places a greater emphasis on applied and interactive learning. Ultimately, LSBF aims to ensure that every single learner will study more efficiently, effectively and enjoyably.

• Business Development Manager
• Business Consultant Director
• Project Manager
• Budget Analyst