Marketing and Brand Management (MSc) - Fresenius

The Master in Marketing and Brand Management (MSc) at Fresenius University of Applied Sciences is an international, practice-oriented master’s study program that builds on students' business know-how and enhances it with comprehensive knowledge of fields such as strategic marketing, brand strategy, and consumer psychology. Students will also acquire important management competencies, broad research expertise, and intercultural and language skills.

The Master in Marketing and Brand Management (MSc) provides students with in-depth knowledge in the key fields of modern marketing and brand management based on methods of achieving rigorous consumer understanding. The expertise they gain will allow them to develop and lead brands in small and medium-sized businesses and in large and complex global organizations.