The master in Marketing and Analytics (MSc) (μεταπτυχιακό σε Marketing and Analytics (MSc)) will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.
The master in Marketing and Analytics (MSc) (μεταπτυχιακό σε Marketing and Analytics (MSc)) will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organizations.