The Master in International Management (Business Analytics) (MA) at Fresenius University of Applied Sciences is right for everyone with a bachelor‘s degree in a non-business field wishing to gain additional economic expertise or switch to a management career. It is designed to teach postgraduate management skills and economic expertise to bachelor’s graduates from all disciplines.
In this master’s program, students will gain a broad range of management skills backed up by a profound understanding of economics. They will learn to apply this to the diverse social, technological, educational, and cultural contexts of modern trends and challenges. Additionally, in their second semester, they will be able to choose among one of three personal specialization tracks.
The Business Analytics track focuses on transforming raw data into actionable business insights, honing analytical skills, and mastering effective communication to drive informed decision-making.