In today’s competitive business landscape, data-driven decisions are key to successful marketing strategies. Graduates of this Master in Global Marketing and Data Analytics (Online) (MSc) will be equipped with the expertise to combine global marketing knowledge with the analytical skills needed to interpret complex data and drive impactful marketing campaigns.
Students will explore consumer behaviour, digital trends, and market segmentation while learning how to use analytical tools to shape marketing strategies on a global scale.
Whether they are looking to improve brand visibility or lead large-scale marketing teams, this program will help them unlock the power of data to transform how businesses approach marketing in an increasingly interconnected world.
This program is also offered part-time (duration: 2 years).