Digital Marketing (MSc) - Liverpool John Moores University

• Understand the digital marketing industry.
• Manage the digital marketing function in practice, based on relevant and appropriate management theory and emerging technologies.
• Develop the analytical skills to identify, interpret and respond to the marketing environment and digital marketing capabilities of an organisation.
• Develop the practical skills relating to key software deemed important by industry.
• Carry out independent academic research
• Work professionally and communicate effectively with colleagues

A student who is eligible for this award will be able to:

1. Demonstrate knowledge and understanding critical awareness of the relevant contemporary legal issues.
2. Critically evaluate, analyze and assess the nature of the legal framework, structure and regulation impacting on corporate business organisations using the exemplar of English law set against an international context.
3. Develop a more in depth knowledge and understanding which is sufficient to critically evaluate key issues and current developments in relevant areas of law and/or criminal justice.
4. Show originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry may be used to create and interpret knowledge in relevant areas of law.
5. Have a systematic understanding and critical awareness of current problems and contemporary issues and/or insights into the changing nature of UK and international law.
6. Demonstrate conceptual understanding and evidence critical evaluation, current research and advanced scholarship in the areas of law and or criminal justice.
7. Critically evaluate arguments, assumptions and abstract concepts and so formulate judgements and identify a range of solutions to a given problem
8. Demonstrate skills associated with problem-solving and decision making based on own research and analysis demonstrated through legal writing and communication skills.
9. Develop an ability to exercise initiative when faced with novel and/or complex problem situations.
10. Identify and summarise relevant information and develop an evidence-based approach to research and demonstrate competency in using information technology.
11. Manage time and develop independent learning for continuous development.
12. Apply critical and analytical skills associated with legal analysis to identified scenario and situations.
13. Research effectively through a selection of appropriate theories, methodologies and techniques using primary and secondary materials.
14. Formulate judgements and identify a range of possible solutions to a given problem