Digital Marketing, New Technologies (MSc) - ESERP Barcelona

Mastering traditional marketing tools is no longer enough. In today’s fast-paced digital world, brands, campaigns, and messages must not only capture attention but also engage audiences through cutting-edge technologies. The challenge is clear: How can we leverage AI, automation, and new technologies to revolutionize digital marketing and drive business growth? The possibilities are limitless, and that’s exactly what is explored in the Master in Digital Marketing and New Technologies (MSc) at ESERP. This program goes beyond conventional digital marketing, integrating the latest advancements in AI, blockchain, virtual reality, and data analytics. From designing innovative strategies to optimizing campaigns with AI-driven insights, participants will learn how to harness technology to create meaningful and high-impact digital experiences.

Additionally, the Master in Digital Marketing and New Technologies (MSc) delves into online reputation management, e-commerce analytics, and emerging tech trends—ensuring a perfect balance between strategy, creativity, data intelligence, and technological innovation.