The master in Digital Marketing (μεταπτυχιακό σε Digital Marketing) offers you the knowledge and practical experience required to become a full-stack digital marketer.
As part of the program, you will learn how to use a variety of tools and strategies that are essential for digital marketing campaigns, such as SEO, SEM, inbound marketing, social media marketing, content marketing, UX/UI, email marketing, web analytics, campaign optimization, and online advertising to name a few.
The master in Digital Marketing (μεταπτυχιακό σε Digital Marketing) also offers you the best opportunity to grow your digital marketing skills, expand your knowledge of mobile marketing and e-commerce management, and develop a strong capability to read and implement key metrics involved in data analytics in order to understand customer trends and actions needed to improve conversion.