This Master in Digital Marketing and Data Analytics (Online) (MSc) is a flexible degree that sharpens students' digital marketing expertise while equipping them with the skills to leverage data for impactful, data-driven campaigns.
Students will master strategies in digital advertising, SEO, social media, and advanced data analysis, gaining practical experience in content creation, campaign development, and consumer psychology. With a focus on leadership, the program ensures they are ready to tackle real-world challenges, innovate, and drive measurable results in the digital landscape.
Designed for professionals seeking to elevate their leadership and analytical capabilities, this degree also emphasises ethical data use and the societal issues impacting the digital sector. By blending creativity with data insights, students will position themselves as leaders in the evolving digital marketing world, prepared to make informed decisions and navigate the complexities of the Fourth Industrial Revolution.
This program is also offered part-time (duration: 2 years).