Μεταπτυχιακό σε Brand and Marketing Management (MSc) - ICN

The MSc in Brand and Marketing Management is designed to equip students with advanced knowledge and practical expertise in brand strategy and contemporary marketing practices.

The program aims to:
- Develop a solid understanding of brand identity, positioning, and value creation in both local and global markets.

- Provide critical insights into consumer psychology, market research, and the use of data-driven decision-making.

- Train students to design and implement creative, innovative, and sustainable brand strategies across traditional and digital platforms.

- Foster analytical and strategic thinking skills, enabling graduates to address current and emerging challenges in marketing and branding.

- Strengthen intercultural communication and leadership skills necessary for managing brands in an international context.