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ΜΕΤΑΠΤΥΧΙΑΚΑ

Marketing Analytics

Solbridge International School of Business
On campus
Full-time
€32,512.02σύνολο
 739 Πόντοι
Διάρκεια
1 Έτος, 10 Μήνες
Γλώσσα
Αγγλικά
Αιτήσεις έως
Αυγ 2024

Περιγραφή Προγράμματος

The Master of Science in Marketing Analytics (MSMA) program is designed to meet the increasing demand for analytical skills, particularly required in marketing. The curriculum is structured to provide a unique blend of strong conceptual foundations and practical skills. It allows the student to become a well-balanced marketing professional equipped with robust statistical, programming, and analytical skills.

SolBridge International School of Business’s location in Daejeon, Asia’s Silicon Valley, provides access to hands-on learning through field trips, along with networking to help graduates start their careers. The MSMA program prepares graduates for careers as market research analysts, digital marketing specialists, professionals in marketing service firms, corporate marketing professionals, and data analysts.

The curriculum consists of core and electives, which emphasize the balance between the hard and soft skills needed for a successful marketing professional. The core part of the curriculum imparts fundamental analytical skillsets, including statistical, programming, analytical, and marketing, while the elective one delves into various marketing applications of such skill sets. SolBridge also allows students to acquire some foreign language skills to prepare them for entry into a globalized and diverse world.

The MSMA Significance

Nowadays, enterprises in various industries collect ever-increasing data on customer characteristics, product features, and market outcomes. Scientific analysis of this data would provide insights that could alter the channel through which enterprises interact with their customers. The Master of Science in Marketing Analytics program is designed to nurture professional marketing analysts with statistical, programming, and analytical skills to make data-driven decisions.

Προϋποθέσεις Εισαγωγής

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Κορμός Μαθημάτων

Δομή Προγράμματος

In this 22-month program, MSMA students are required to complete a total of 45 credit hours, consisting of 21 credits for core and 24 credits for electives.

For regular MSMA students, nine credits must be obtained through taking International Immersion (3 credits), Internship (3 credits), and Capstone Project (3 credits).

To further enhance student competencies and provide more job opportunities, Mandatory Extracurricular Activity: Guided Personal Learning will be a requirement to graduate from this program.

Υποχρεωτικά Μαθήματα

Computer Programming with R

Regression Analysis with R for Business

Computer Programming with Python

Marketing Management

Marketing Research

Marketing Analytics

Field Study in Korea

Μαθήματα Επιλογής

Technology Electives:

International Immersion

Capstone Project

Internship

Database Marketing

Social Media and Digital Marketing

Pricing Analytics

Data Analytics for Business

Managerial Skills

Business Communication

International Business in Asia

Management Information Systems

Doing Business in Korea

Doing Business in China

Cybersecurity

Digital Business & Innovation

Tech Entrepreneurship & Product Development

Database Management

Software Engineering

Strategy for Tech

Exploratory Data Analysis and Visualization

Statistical Modeling and Inference

Introduction to Machine Learning

Other Electives:

Master’s Thesis

Data Analytics for Business

Statistical Analysis

Project Management

Consumer Behavior and Decision Making

Marketing Strategy

Marketing Communications and Advertising

International Marketing

Special Topics in Marketing

Investment Analysis

Mergers & Acquisitions

Corporate Finance

Financial Markets and Institutions

Financial Derivatives

Special Topic In Finance

Accounting & Decision Making

Business Communication

Business Economics

Στόχοι Προγράμματος

  • Lead business major students to acquire analytical skill & Allow non-business major students to obtain marketing expertise
  • Grounded on SolBridge’s ACT Principle: Action learning, Creativity & Thought leadership.
  • Nurture professional marketing analysts with statistical, programming and analytical skills.
  • Develop a mindset where analysts are capable of assessing the market conditions and making data-driven decisions.
Περισσότερα

Εμπειρία και Δεξιότητες

  • Be part of the MSMA program that offers deep learning in statistics, computer programing, and marketing.
  • Studying at SolBridge -an international business school in South Korea's heart, connecting the Korean atmosphere with a worldwide experience.
  • Located in Daejeon, SolBridge is considered the most multicultural institute in the whole country.
  • It has students from South Korea and other 65 nationalities, offering exceptional networking and professional & personal growth.
Περισσότερα

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