Marketing Analytics

The Master of Science in Marketing Analytics (MSMA) program is designed to meet the increasing demand for analytical skills, particularly required in marketing. The curriculum is structured to provide a unique blend of strong conceptual foundations and practical skills. It allows the student to become a well-balanced marketing professional equipped with robust statistical, programming, and analytical skills.

SolBridge International School of Business’s location in Daejeon, Asia’s Silicon Valley, provides access to hands-on learning through field trips, along with networking to help graduates start their careers. The MSMA program prepares graduates for careers as market research analysts, digital marketing specialists, professionals in marketing service firms, corporate marketing professionals, and data analysts.

The curriculum consists of core and electives, which emphasize the balance between the hard and soft skills needed for a successful marketing professional. The core part of the curriculum imparts fundamental analytical skillsets, including statistical, programming, analytical, and marketing, while the elective one delves into various marketing applications of such skill sets. SolBridge also allows students to acquire some foreign language skills to prepare them for entry into a globalized and diverse world.

The MSMA Significance

Nowadays, enterprises in various industries collect ever-increasing data on customer characteristics, product features, and market outcomes. Scientific analysis of this data would provide insights that could alter the channel through which enterprises interact with their customers. The Master of Science in Marketing Analytics program is designed to nurture professional marketing analysts with statistical, programming, and analytical skills to make data-driven decisions.