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Διοίκηση Επιχειρήσεων & Marketing
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Innovation and Tourism Marketing
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ΜΕΤΑΠΤΥΧΙΑΚΑ

Innovation and Tourism Marketing

UCAM Universidad Catolica San Antonio de Murcia
On campus
Full-time
€6,300.00/έτος
 1323 Πόντοι
Διάρκεια
1 Έτος
Γλώσσα
Αγγλικά
Αιτήσεις έως
Σεπ 2024

Περιγραφή Προγράμματος

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.

Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector.

Προϋποθέσεις Εισαγωγής

Καλύπτεις τα κριτήρια;

Κάνε εγγραφή, διάβασε τις προϋποθέσεις εισαγωγής και δες τη συμβατότητά σου.

Σκοπός Προγράμματος

According to the latest issue of UNWTO World Tourism Highlights, international tourist arrivals in 2018 reached 1.4 billion, representing an increase of 5% over the previous year. International tourism represents 7% of the world's exports in goods and services.

Tourism has grown faster than world trade for the past five years. Travel and tourism industry provides 10% of employment, generating 339 million jobs around the world, and is expected to grow over 4% per year in the next decade. Tourism involves other key sectors as catering, events, entertainment, wellness, sport, golf courses, among others, thus impacting majorly on labour supply.

In conclusion, tourism has become one of the largest and fastest-growing economic sectors in the world and, therefore, its development is vital for global economy. This development increases the demand for qualified professionals who are adapted to the reality of new productive structures and the changes on business management. In this sense, Spain, one of the most competitive tourism destination, plays the role of world leader in tourism development and research which makes it the perfect choice for students interested in the tourism industry.

The Master’s Degree in Innovation and Tourism Marketing aims to offer students the necessary theory and training to achieve, at the highest level, their personal and professional development in the tourism industry. Therefore, the main purpose of this Master’s is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competences about innovation, technology and marketing, and the ability to apply them in real situations.

The curriculum -both theoretical and practical- is designed to provide students with the essential knowledge and to ensure their professional career. The theoretical section covers a wide range of courses on innovation and technology, marketing processes, branding, business models and public management in the tourism sector. The practical section or internship comprises of 150 hours and is developed with the collaboration of well-established companies and organizations.

Περισσότερα

Κορμός Μαθημάτων

Μαθήματα

Innovation a reality in the tourism sector

The new global tourism environment

Innovation applied to Tourism Business Models

Innovation and Creativity applied to the Generation of Value

Innovation applied to Tourism Processes

Innovation applied to the Management of Tourism Businesses

Technologies applied to tourism

The public support to the development of technology in tourism

Knowledge and Management of Customer and Markets

Innovation and Tourism Marketing Management

Internship

Theoretical and Practical Seminar

Final Project

Επαγγελματικές Προοπτικές

  • Tourism project or product developer
  • Director of Marketing
  • Digital Marketing Manager
  • Online Communication Manager
  • E-commerce Manager
  • Social Media Manager
  • Community Manager
  • Web Project Manager
  • Chief Innovation Officer
  • Digital Transformation Director
  • Innovation Manager
  • New Technologies Manager
  • (Smart) Destination Planner/Manager
  • Public Administration Technical staff
  • Marketing Consultant
  • Innovation Consultant
  • Public Relations / PR manager
Περισσότερα

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Παρόμοια προγράμματα