Hospitality Management (Dual Degree) (MBA) - BHMS (Lucerne)

The Master in Hospitality Management (MBA) program at BHMS allows young professionals to enhance their managerial knowledge and capabilities through applied learning, using case studies, group work and real business examples.

This program is suited to candidates who possess a bachelor’s degree or significant managerial experience and are looking to enter or gain promotion in a particular industry or sector.

The Master in Hospitality Management (MBA) program offers three specializations: International Hospitality Management, Innovation and Entrepreneurship and Global Marketing.

The International Hospitality Management specialization provides a structured examination of the international industry and the principal environments and host markets, in which business is developed and conducted.

The Innovation and Entrepreneurship specialization is designed to gain insight into the essence of new business ideas and entrepreneurship. It is designed to equip students with the special skill-set required when creating their own business venture.

In the Global Marketing specialization, students examine the opportunities offered by digital tools and key social media platforms including Facebook, Twitter, LinkedIn to enhance marketing campaigns.