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Διοίκηση Επιχειρήσεων & Marketing
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Business Administration (MBA) (Tourism, Hospitality and Events)
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ΜΕΤΑΠΤΥΧΙΑΚΑ

Business Administration (MBA) (Tourism, Hospitality and Events)

Zagreb School of Economics and Management (ZSEM)
On campus
Full-time
€11,000.00σύνολο
 1100 Πόντοι
Διάρκεια
1 Έτος
Γλώσσα
Αγγλικά
Αιτήσεις έως
Σεπ 2024

Περιγραφή Προγράμματος

MBA in Tourism, Hospitality and Events is suited for those who want to make a career in the tourism, hospitality and event industry. We ensure that the program gives you access to marketing and management materials, strategic knowledge and experts that are purposeful and appropriate to Tourism, Hospitality and Event Management.

Our unique premium program heightens your capacity to interface with the multi-faceted components that the tourism, hospitality and business event environment and its clients and suppliers require. As part of the degree, you will apply your practical work experience to ensure the theory, the strategic models and the examples we work with really make sense for your professional future.

Having in mind significant contribution of tourism, hospitality and consequently events to the world’s economy, considerable social impacts and vast employment opportunities that tourism provides, it comes as no surprise that careers in tourism are becoming more attractive, especially in tourism-centric countries, such as Croatia.

This MBA program will be lectured by Croatian and foreign experts with extensive practical and theoretical experience from the field of tourism, hospitality and events. Study groups are small, which allows for intensive interaction between students and lecturers; students are encouraged to actively participate in the courses.

Προϋποθέσεις Εισαγωγής

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Κορμός Μαθημάτων

Βασικά Στοιχεία Προγράμματος

A comprehensive vision of the industry of tourism, hospitality, and the events business, expanding your knowledge of key elements and processes that will enable you to organize different types of events, with particular emphasis on developing strategic management, marketing, and communication skills.

Practical orientation and constant contact with the sector through specialized lecturers with real experience in the industry, site visits to essential events, tourism attractions, and hotels, and the possibility of professional internships in companies related to the tourism business and events (both domestic and international).

The development of management skills for you to know and understand the current environment, trends, and risks to help you expand your professional horizons in the tourism, hospitality, and events field.

Εξάμηνο 1

Tourism Concepts and Issues

Business Trends in Tourism, Hospitality and Events

Marketing strategy - Simulation

Project Management

Tourism, Hospitality and Events in Digital Era

Event Management

Εξάμηνο 2

Management of Change and Human Resources

Business Ethics, CSR and Global Sustainability

Services Marketing

Market Research in Tourism, Hospitality and Events

Internship

Graduate Thesis

Επαγγελματικές Προοπτικές

  • Festival Director
  • Conference Centre Manager
  • Tourism Development Manager
  • Marketing Manager
  • Hotel Manager
  • Restaurant Manager
  • Tourism Attraction Manager
  • Events Manager
  • Visitor Experience Consultant
  • Airport Manager
  • Tourism Agency Manager
  • Ticketing Manager
  • Airline Operations Manager
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Παρόμοια προγράμματα