Business Administration (Marketing) (MBA) (Distance)

During this course, you’ll have the opportunity to develop a broad and holistic view of how businesses operate, including the impact of the external environment. You will look at an organisation from a different perspective: the organisation as a learning entity made up of individuals, as a combination of inter-related processes focused on adding value, and as a financial entity focused on creating monetary returns.

You will focus on exploring the role of a manager as a strategic leader and the role managers play in organisations to develop and adapt to environment changes. As part of this course you will be required to develop approaches and solutions to work-based problems which are innovative and creative, developing the ability to be entrepreneurial in your professional practice.

MBA with Marketing specialism aims to develop your pre-existing skills, experience or interest in marketing and management, covering topics such as ethical practice and cultural sensitivity. The MBA seeks to develop participants to become managers and organisational leaders who have an in-depth understanding of, not only how a modern enterprise creates value, but how value can be sustained. The master’s stage of the course requires participants to take these principles into specific practice contexts to initiate change.