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Tourism Management
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Tourism Management

Lincoln University College
Petaling Jaya, Malaysia
3 Years

Program Description

The Bachelor in Tourism Management program under the Faculty of Hospitality is designed to give students’ academic and technical skills in broad areas. It combines the precise training in international relations theory and practice with the analytical and quantitative tools of policy making. The program teaches students a wide range of educational field, the tourism industry in strategic planning and management,event management, tourism marketing, culture and heritage tourism and in other fields including human resources and marketing.

The program is designed as a transformative program, which offers students the education, training, and first-hand experience essential for successful international careers. This enables the program to meet its broader objectives to touch every aspect of global tourism industry. There are many organizations and industries that are direct contributors of the industry and hence in the long run create better job opportunities.

Entry Requirements

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High School Diploma (or equivalent)
Foundation Year
English Level



Business English

Principles of Tourism Management

Introduction to Cost & Management Accounting

Introduction to Tourism Industry

Islamic Civilization and Asian Civilization(TITAS) / Malay Communication

Business Communication

Emerging Trends in Tourism

Fundamentals of Computer Applications

Human Resource Management

Ethnic Relations / Malaysian Studies

Tourism Information System

Geography of Tourism

Foreign Language I ( FRENCH )

Business Environment of Tourism

Leadership Skills and Human Relations

Basic Tourism Business Statistics

Tourism Economics

Travel Documentation

Foreign Language –II(FRENCH)

Malaysian Government and Public Policy

Accounting for Hospitality & Tourism

Airfare and Ticketing

Tourism Marketing

Tour Guiding and Escorting Skills

Community Service

Travel Agency and Tour Operations

Tour Package Management

Tourism Philosophies, Principles and Practices

Hotel and Resort Management

Event Management

Strategic Management for travel & tourism

Responsible tourism & ethics

Research Methodology

International Tourism Governing & Apex Bodies

Alternative Tourism

Sustainable tourism development

Tourism Product & Business

Culture and Heritage Tourism Development


Industrial Training


Jobs related to this program include:

  • Holiday representative
  • Tour manager
  • Tourism officer
  • Tourist information centre manager
  • Travel agency manager
  • Customer service manager
  • Event manager
  • Hotel manager
  • Marketing executive

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