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Tourism & Leisure
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Bachelor in Leisure and Tourism Management (BA) - EU Munich
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BACHELORS

Bachelor in Leisure and Tourism Management (BA) - EU Munich

EU Business School (Munich)
MunichGermany
On campus
Full-time
€14,100.00/year
 1410 Points
Duration
3 Years
Language
English
Start date
Aug 2024

Program Description

With this bachelor in Leisure and Tourism Management (BA), students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism.

The overview of these key business areas ensures that students gain a deep understanding of the industry. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.

Entry Requirements

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Curriculum

Year 1

Semester 1

Business Management

Managing People & Organizations

Marketing & UX

Impactful Communication

Finance & Accounting

Innovative Technology in Business

Semester 2

Project Management

Applied Data Analytics

Economics & Enterprise

Responsible Management

Digital Branding, Advertising & Media Channels

Creativity & Design Thinking

Year 2

Semester 3

Logistics & Operations

Digital Business

Financial Reporting & Analysis

Entrepreneurship & Business Development

Cross-Cultural Business Issues

The Business of Tourism

Semester 4

Strategies in A Disruptive World

Marketing in Action

Business Research Methods

Service Management

Event Management

Cultural Heritage

Year 3

Semester 5

Creative Business Cases

Transformational Change Management

Innovation in Business

Tourism Marketing

Sustainable Tourism: Policies & Ethics

Hospitality Management

Semester 6

Business Consulting & Project Management

Entrepreneurial Leadership

Professional Soft Skills

Financial Management in Tourism

Quality Management

Leisure & Recreational Management

Jobs - Careers

  • Travel Consultant
  • Tour Operator
  • Hotel Manager
  • Conference Center Manager
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