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Tourism & Leisure
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Bachelor in Events Management (BA) - Robert Gordon (RGU)
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BACHELORS

Bachelor in Events Management (BA) - Robert Gordon (RGU)

Robert Gordon University
AberdeenScotland
On campus
Full-time
€7,096.35/year
 1048 Points
Duration
4 Years
Language
English

Affordable Tuition Fees

Robert Gordon University offers affordable tuition fees. Apply now through Brive.

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Program Description

This bachelor in Events Management (BA) is highly practical and provides you with a perfect blend of core management and specialist event management knowledge and skills to be successful in the industry. You will have the opportunity to attend guest lectures and events, organize live events, and participate in course-related study trips.

A unique and focal aspect of the bachelor in Events Management (BA) is the opportunity to gain real-world industry experience and build strong industry links through the development of your Industry Experience Portfolio (IEP).

You can tailor your portfolio to the industry of your choice and in your final year will apply your knowledge to plan, manage and analyze your own event for a local charity in the Live Client module.

RGU is 1st in Scotland for student satisfaction in Business and Management Studies (CUG 2025).

If you are a Scottish student, you are eligible for a lower tuition fee of £1,820 per year.

Entry Requirements

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Curriculum

Year 1

Semester 1

Visitor Attractions And Experience

Marketing

Industry Experience Portfolio 1

The Events Industry: Context And Operations

Semester 2

Adventure And Activity Tourism

Industry Experience Portfolio 1

Digital Media Platforms And Practices

Managing In The Creative Industries

Year 2

Semester 3

Leisure And Society

Corporate And Association Events Management

Study Abroad

Integrated Marketing Communications

Tourism Destination Development

Industry Experience Portfolio 2

Semester 4

Consumer Behaviour

Industry Experience Portfolio 2

Risk, Sponsorship And Fundraising In The Events Industry

Study Abroad

Choose one of the following:
Sustainable and Ethical Tourism
The Tourism Product: Local and Global

Year 3

Semester 5

Business Ideas And Opportunities

Events in the Creative Industries

Ethical and Sustainable Consumption

Study Abroad

Industry Experience Portfolio

Public Relations Strategy and Specialisms

Semester 6

Study Abroad

Critical Approaches To Cultural Studies

Industry Experience Portfolio

Live Festival Management

Event Impact and Legacy

Year 4

Semester 7

The Future Of Tourism, Hospitality And Events

Lifestyle Consumption and Experience Economies

Research Methods

Choose one of the following:
Consumer Psychology
Leisure Tourism: Theory And Application

Semester 8

Live Client Event Project 1: Planning & Delivery

Live Client Event Project 2: Analysis & Evaluation

Research Project

Jobs - Careers

  • Business events (conference/meetings, exhibitions, incentive travel, corporate hospitality)
  • Music festivals and cultural events
  • Concerts, theatres and performance arts
  • Sporting and spectator events
  • Charity and fundraising events
  • Party and wedding planning
  • Community events
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